Strategic Planning and Diversify Into New Markets

Becker Landscape

Becker Landscape relied heavily on commercial business and wanted to diversify into the residential end, with a focus on high-end landscaping and general lawn maintenance. We took them through a strategic planning process and built a marketing program around targeted ads and direct mail to prime zip codes. We also recommended a change in their corporate identity to remove them from the contractor realm and emphasize their local connection.

Sullivan Consulting: What We Do

Sullivan has worked as a marketing, planning and research consultant in Indiana with established Fortune 500 companies, budding non-profits, and every type or organization in between. While every challenge is unique, the knowledge gained provides us with a warehouse of ideas and solutions, giving us the ability to uncover parallels and consistently come up with sound, practical solutions.