Susan Boyle has established herself as a simple woman with an angelic voice.  She is religious, volunteers and loves animals. You won’t see her doing much of a makeover. She has already it appears, thinned her eyebrows some and tidied up her hair. Too much though would ruin her image. Part of her charm is in her simplicity, humbleness and frugal appearance.  Susan Boyle has established her personal brand and her brand promise to millions.