October 24, 2009

Barbie Gets a Facelift

Filed under: Marketing News — Tags: , , — Tina @ 9:46 am

Barbie turned fifty and is  losing market share.  Doesn’t that happen even to the best of us?  Except in her case, a team of experts spent two days in some hip LA hotel where they examined her past, reviewed where and how the decline happened and then designed a course for her reintroduction. Basically a facelift if you will. They decided she would have six personalities: wild, artsy, cutesy, glamourous, sassy and girlie. And all at fifty!!  

 Now I am a fifty-one year old marketing consultant in Indianapolis and trying to reinvent myself. Perhaps I could get some friends to go on a two day retreat and think about the next stage in my life. If anyone is interested let me know.     

April 22, 2008

Barbie’s in Trouble

Filed under: Marketing News — Tags: , , , — Tina @ 7:40 am