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	<title>Santina Sullivan Marketing Thoughts</title>
	<link>http://www.santinasullivan.com</link>
	<description>Marketing News and Observations</description>
	<pubDate>Thu, 25 Feb 2010 13:07:59 +0000</pubDate>
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		<title>Don&#8217;t Cut Direct Mail</title>
		<link>http://www.santinasullivan.com/dont-cut-direct-mail/</link>
		<comments>http://www.santinasullivan.com/dont-cut-direct-mail/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 16:23:36 +0000</pubDate>
		<dc:creator>Tina</dc:creator>
		
		<category><![CDATA[Marketing News]]></category>

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		<description><![CDATA[If you are trying to communicate with clients, prospects and other stakeholders, don&#8217;t rely on e-mail. A good e-mail open rate is only 35%. I have seen too many folks believe who try to save money only to dilute their message and response rate.
On the flip side, direct mail coupled with other multi-channel marketing can be really [...]]]></description>
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		<item>
		<title>Barbie Gets a Facelift</title>
		<link>http://www.santinasullivan.com/barbie-gets-a-facelift/</link>
		<comments>http://www.santinasullivan.com/barbie-gets-a-facelift/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 15:46:36 +0000</pubDate>
		<dc:creator>Tina</dc:creator>
		
		<category><![CDATA[Marketing News]]></category>

		<category><![CDATA[Barbie]]></category>

		<category><![CDATA[market share]]></category>

		<category><![CDATA[Marketing consultant Indianapolis]]></category>

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		<description><![CDATA[]]></description>
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		</item>
		<item>
		<title>What will happen to magazines?</title>
		<link>http://www.santinasullivan.com/what-will-happen-to-magazines/</link>
		<comments>http://www.santinasullivan.com/what-will-happen-to-magazines/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 17:26:14 +0000</pubDate>
		<dc:creator>Tina</dc:creator>
		
		<category><![CDATA[Marketing News]]></category>

		<category><![CDATA[magazines]]></category>

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		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://www.santinasullivan.com/what-will-happen-to-magazines/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Cable targeting ads-YES!!</title>
		<link>http://www.santinasullivan.com/cable-targeting-ads-yes/</link>
		<comments>http://www.santinasullivan.com/cable-targeting-ads-yes/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 17:18:31 +0000</pubDate>
		<dc:creator>Tina</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://www.santinasullivan.com/cable-targeting-ads-yes/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Susan Boyle&#8217;s Brand Promise</title>
		<link>http://www.santinasullivan.com/susan-boyles-brand-promise/</link>
		<comments>http://www.santinasullivan.com/susan-boyles-brand-promise/#comments</comments>
		<pubDate>Tue, 26 May 2009 13:05:16 +0000</pubDate>
		<dc:creator>Tina</dc:creator>
		
		<category><![CDATA[Marketing News]]></category>

		<category><![CDATA[brand]]></category>

		<category><![CDATA[Susan Boyle]]></category>

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		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://www.santinasullivan.com/susan-boyles-brand-promise/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Jagtag and Scanlife are we making people work too hard ?</title>
		<link>http://www.santinasullivan.com/jagtag-and-scanlife-are-we-making-people-work-too-hard/</link>
		<comments>http://www.santinasullivan.com/jagtag-and-scanlife-are-we-making-people-work-too-hard/#comments</comments>
		<pubDate>Wed, 20 May 2009 20:54:38 +0000</pubDate>
		<dc:creator>Tina</dc:creator>
		
		<category><![CDATA[Marketing News]]></category>

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		<description><![CDATA[]]></description>
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		</item>
		<item>
		<title>PR: A Persuasive Industry</title>
		<link>http://www.santinasullivan.com/pr-a-persuasive-industry/</link>
		<comments>http://www.santinasullivan.com/pr-a-persuasive-industry/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 21:58:21 +0000</pubDate>
		<dc:creator>Tina</dc:creator>
		
		<category><![CDATA[Marketing News]]></category>

		<category><![CDATA[]]></category>

		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.santinasullivan.com/pr-a-persuasive-industry/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://www.santinasullivan.com/pr-a-persuasive-industry/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Product placements and Breakfast at Tiffany&#8217;s</title>
		<link>http://www.santinasullivan.com/product-placements-and-breakfast-at-tiffanys/</link>
		<comments>http://www.santinasullivan.com/product-placements-and-breakfast-at-tiffanys/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 20:29:18 +0000</pubDate>
		<dc:creator>Tina</dc:creator>
		
		<category><![CDATA[Marketing News]]></category>

		<category><![CDATA[]]></category>

		<category><![CDATA[product placement]]></category>

		<category><![CDATA[Tiffany's]]></category>

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		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://www.santinasullivan.com/product-placements-and-breakfast-at-tiffanys/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Purpose-based marketing</title>
		<link>http://www.santinasullivan.com/purpose-based-marketing/</link>
		<comments>http://www.santinasullivan.com/purpose-based-marketing/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 20:19:39 +0000</pubDate>
		<dc:creator>Tina</dc:creator>
		
		<category><![CDATA[Marketing News]]></category>

		<category><![CDATA[]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[purposed-based marketing]]></category>

		<guid isPermaLink="false">http://www.santinasullivan.com/purpose-based-marketing/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		</item>
		<item>
		<title>MillerCoors nice logo. Who is currently the best beer company?</title>
		<link>http://www.santinasullivan.com/millercoors-nice-logo-who-is-currently-the-best-beer-company/</link>
		<comments>http://www.santinasullivan.com/millercoors-nice-logo-who-is-currently-the-best-beer-company/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 19:41:20 +0000</pubDate>
		<dc:creator>Tina</dc:creator>
		
		<category><![CDATA[Marketing News]]></category>

		<category><![CDATA[ad campaign; marketing]]></category>

		<category><![CDATA[beer]]></category>

		<category><![CDATA[logo]]></category>

		<category><![CDATA[millercoors]]></category>

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		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
			<wfw:commentRss>http://www.santinasullivan.com/millercoors-nice-logo-who-is-currently-the-best-beer-company/feed/</wfw:commentRss>
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