My cousin from Italy came recently for the first time to the US with her new husband on their honeymoon. They had been to New York and Las Vegas among other places. Her husband proudly showed us her new necklace. It was a simple chain with a small tag that read Tiffany’s. When I read later that week that Breakfast at Tiffany’s was having its 50th anniversary, I thought—now there is a product placement!! That movie and Miracle on 34th Street were classic examples of the value of  product placement.